WriteRoom.iPhone $4.99 daily sales compared to giving away for free over the weekend. Next question is how many will sell at $0.99. And what price to stop at. I do need to support the sync server, but so far that’s not turning out to be very expensive.

  • 08/20/2009 9 @ $4.99
  • 08/21/2009 4280 @ Free
  • 08/22/2009 7166 @ Free
  • 08/23/2009 4901 @ Free
  • 08/24/2009 88 @ $0.99
  • 08/25/2009 56 @ $0.99
  • 08/26/2009 119 @ $0.99
  • 08/27/2009 446 @ $0.99 (DaringFireball linked)
  • 08/28/2009 221 @ $0.99
  • 08/29/2009 131 @ $0.99
  • 08/30/2009 45 @ $4.99
  • 08/31/2009 25 @ $4.99

Update I just added Monday’s numbers 88 @ $0.99.

Update Added Tuesday’s numbers, 56 @ $0.99.

Update Added Wednesday’s numbers, 119 @ $0.99.

Update Added Thursday’s numbers, 446 @ $0.99.

Update Added Friday’s numbers, 221 @ $0.99.

Last Update I decided to move back to the 4.99 price point, and have posted the last two days of sales at that price. I had planned to end up at a lower price point, but in the end selling software for $1.99 or $2.99 just doesn’t feel right. To me it signals “cheap” and “disposable”. Also during this experiment I saw WriteRoom.iPhone’s star ratings (especially when I was giving it away for free) go from mostly 4’s and 5’s to evenly distributed between 5 and 1 star. My conclusions are:

  1. Cheaper gets you more users.
  2. But cheaper also makes the average users less satisfied.

The $4.99 price point that I’ve decided to stick with is a bit high. I’m probably not optimizing my sales at this price point. But I think that I am optimizing my users satisfaction with the product. And as a result I “think” the product is more sustainable long term, and so I might be optimizing my sales long term. Hard to tell.

Last, I do now think that it’s important to release a free “trial” version. Not sure when I’ll get to that, but it’s now on my to-do list.

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